TEXT MESSAGING

Text Messaging has penetrated in business area. In highly regulated industries like financial services, energy and healthcare, it has kept pace with technological innovations. Electronic communications like e-mail are also forms of instant and text messaging.
Security, confidentiality, reliability and speed of Text Messages like SMS are the important guarantees required by the above industries.

World wide use of Text Messaging is as follows:

United States: In the USA, Text Messaging is quite popular and the average number of text messages sent per subscriber per month is approximately 200. In the USA, SMS is charged at both sender and receiver ends. Unlike phone calls, it can neither be rejected nor dismissed but compared to other countries, in US, there is a lower uptake of SMS. It is because many users have unlimited “Mobile to Mobile minutes”, high monthly minute allotment and unlimited service. However, the addition of AT&T powered SMS voting on the television program, American Idol has introduced many Americans to SMS and the usage is on the rise. Now-a-days, 15 to 20 billion text messages are crossing AT&T‘s network.

Finland: In addition to SMS voting, TV Channels began “SMS Chat” involving sending short text messages to be shown on the TV later. The craze soon became popular and evolved into games, first slow-paced quiz and strategy games. A little while later, faster-paced games were designed for television and SMS control.

Japan: Japan was among the first countries to widely adopt short messages with services “Sky mail and Short mail”. The text messaging became very popular among Japanese adolescents because it was a cheaper form of communication. MPTM, Mobile Phone Text Messages is more popular and intimate. However, short messaging has not caught the imagination as in other countries in Japan.
Philippines: Due to the affordability of service, in Philippines SMS became very popular and Philippines came to be known as “Texts capital of the world”. Presently each mobile user in Philippines is sending out at least 10 text messages a day compared to about 3 text messages per user in the U.K. and Europe.

China, India and the rest of Asia: Compared to Europe and US, South Asian countries as well as China are using text messaging to a very great extant.

At present, text messaging is the most sought after mobile data service, with 35% of all mobile users’ worldwide or 4.2 million out of 7.3 Million phone subscribers being active users of Short Message Service.