Text Messages are the exchange of brief, written messages between mobile phones, carried over by cellular networks. Normally, the term refers to messages sent using the Short Messaging Service (SMS). Nowadays, it includes messages carrying image, video and sound content also. Individual messages are known as Text Messages or simply Texts.
Person-to-person messages are the most common form of text messaging. But its use has prompted advertisers and service providers to notify payment due dates, updating of accounts details, matters of sales promotion and other notifications which were previously sent by post or left as voice mail. In addition, internet services also permit users to send text messages free of cost Text messaging is significantly cheaper than calling a person by phone. It is a substitute for voice calls in situations where voice communication is neither possible nor desirable.
Services that provide bulk text message dispatching have become very popular with clubs, associations and advertisers. The main advantage is that a large number of people can be contacted at very minimum possible time and expense. The advertising has also proved to be effective.
Text messaging in business ensures the companies a significant competitive advantage. Using of SMS texts for sending alerts, for confirming delivery or other tasks and for instant communication between a service provider and the client. When a very important and a critical bundle (medicines) is under dispatch, the logistics provider informs the movement of parcel by means of text messages. The stock broker, during the course of the day informs the investor about the ups and downs of share values by text messaging. In the United States text messaging is widely popular between the age groups of 13-22. Slowly it is increasing among adults and business users also. Popularity-wise these are the percentages of different age groups in the U.S.A.- 13-27 – 87%, 15-37 -73%, 28-39 – 44%, 40-49 – 18%. The amount of texts being sent in the USA is certainly going up over the years. This contrasts with Philippines known as “Texts capital of the world.”
Text Messaging in Society: One negative effect of text messaging is the evolution of its own form of short-hand like u for you, r are, ily for I love you and many other such colloquialisms. In the positive side, text messaging has become a vehicle for participatory culture. It enables participation of a large number of people in giving results for reality shows and other social net-working. The most current example is “American Idol” viewers decide who they wish to see on the program.. Text messaging brings people together, creating a sense of community.
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