CHARLOTTE WEB MARKETING

Charlotte Web Marketing specializes in the field of web marketing and is a pioneer in this field. Web marketing, online marketing or internet marketing is a different ball game altogether compared to regular, off-line, conventional marketing, like billboards advertising and regular TV and radio advertising. The offline advertisements are purely one sided affairs. You say what you want to, and there are no specific audience aimed at and the messages are for all to see or hear.

Conventional marketing methods are useful for consumer items used by people regularly, right from their early morning toothpaste and brush and up to their bedtime food items and their preparations. They are based on the principle – ‘out of sight – out of mind’. The aim of the online marketer is to dangle the product in front of the audience in an effort to keep their attention riveted in their product.

Mega budgets are an integral part of the offline marketing. When we take the case of online or web marketing as it is called, it is only a fraction of the regular budget of conventional advertising methods. But, though the outlay in expenditure is frugal, web marketing is governed by a different set of rules altogether and it requires the services of web consultants like us, Charlotte Web Marketing , to attain proficiency in this field and get good ROI – return on investments.

We Charlotte Web Marketing give consultancy to our customers and guide them to get higher ranking by the search engines by employing the principles of search engine optimization, whereby their website gets more visitors, who are all potential customers for them. Ranking will be determined a) by the keywords in the text of their pages, which must be included in page titles and Meta tags and b) the number of other sites linking to their websites. Hence we ensure that their page titles, Meta tags, and site text are all focused on attracting the customers they want.
Title – Search Engines want specific and interesting titles. By specific what is meant is like this: Instead of “a pain balm” – a pain balm relieving all muscular sprains is more specific and search engine-friendly.

Description Meta Tag - This is one or two sentence description of the site (less than 250 characters). The search engine spiders index this and the results show up in search results.

Keywords Meta Tag - This list of term (about 170 characters) must include all the most terms that shoppers use to search for their product.

Headings – The site’s text will have the same headlines as key search terms.

Text -Search terms should be built in the text.

Hyperlinks customers’ links must use the search terms

Key points to note – a) frames should not employed in keywords, since crawlers are allergic to frames and b) software built pages get indexed only slowly.