What needs to be considered in the design of a package?

We design the presentation of a package not just to protect the item inside of it but also to catch the attention of our potential consumers, the design of the packaging requires the inclusion of information so that the consumers can be helped in making informed decisions. Design of the packaging does not only include the appearance but as well as and more importantly its engineering, the designer must take these consideration. Here are some packaging tips: there must be an impact while the item is on the shelve, meaning it must be noticeable; packaging must be durable; packaging must serve its purpose; consider how the packaging will be felt by the consumer once they’ve laid their hands on it; if there are similar products, there must be a distinction between their differences.

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