Friday, May 22, 2009

Illustration, how do we do that?

How you illustrate is a way of defining an image, it can be an important tool when you would like to try to clarify and simplify complex messages. Illustration can be a graphic design or a form of fine art. At Charlotte Design, illustration is of equal standing with the way we design graphic arts, whether it is a logo or a letterhead or a rich picture or even a simple complimentary slip, the difference with illustration is that it has a bigger space or room for personalized interpretation. Our illustrators insist on adding so much to the value of your project. Hence, your illustration needs can be supplied with an array of different formats, name it, Charlotte Design can create a masterpiece for you!


To know more about our Web Design services and SEO services, visit us at Charlotte SEO, contact us at (704) 340-4256 or email us at contact@impact-webdesign.net

Designing Folders

Like all other materials stated above, a company folder is one of the invaluable marketing tools of a company, it is a simple yet ideal item that must be retained. A corporate folder is used to deliver important company message like company literature, leaflets, in-house advertisements and other company offerings. Also, it is used in presenting company presentation in a more formal, professional manner. There several customized design of company folders being made, some includes business card slots, capacity pockets, integral brochure pages, and these things that you place inside the folders give additional considerations in designing the folder. The folder design is very crucial as it will be used and offered to present and potential clients. At Charlotte Design, we work with you, trying to achieve your requirements. Here are some folder designing tips that may be helpful for you: determine the volume or capacity of the content the folder will be carrying, part of the design must depend on it; determine other uses for your company folder so as to maximize its utilization; also consider how you will be distributing the said folders; also consider the lifespan of the folder design, will it be a disposable one or will it be used for a period of time. If there is a need for your company to acquire services of a Folder Designer in Charlotte or Folder Design in Charlotte NC, there’s no other agency that can best serve you than us. Give us a ring, call 416-239-2022 extension 1 or e-mail us for your required specifications.

To know more about our Web Design services and SEO services, visit us at Charlotte SEO, contact us at (704) 340-4256 or email us at contact@impact-webdesign.net

Design of Creative Flyers

Have you experienced being given a little piece of paper containing some information about a business, or may be an invitation, yes that piece of paper is called a flyer. Flyers are not a piece of paper ready to be thrown after being handed out to you, this are useful tools in marketing or advertising. But the attention of readers will depend on the content of the flyers right? That is why you need to have a very attractive flyer design, focusing not only with the appearance but most of all the essential contents. The design can be created by our team at Charlotte Design, through your inputs; we can design the flyers suitable for your product or service offered. Contact us; we are more than willing to provide our services to you.

To know more about our Web Design services and SEO services, visit us at Charlotte SEO, contact us at (704) 340-4256 or email us at contact@impact-webdesign.net

Designing Flash

Would you like to spice up your web site, then you will need some flash application design. Charlotte Design provides such service. AT CD, we have an interactive design team, well trained and experienced in flash application and design. Including some flash designs in your website can further enhance and make your site more appealing to the surfers who are potential customers. Flash design may include the following: flash games, banners, stand alone applications, full flash websites, viral marketing, web site calls to action.

To know more about our Web Design services and SEO services, visit us at Charlotte SEO, contact us at (704) 340-4256 or email us at contact@impact-webdesign.net

Designing Professional Logos

As mentioned before, the corporate logo signifies the existence of the company; it is the banner behind the organization, making it move forward. With this you need a designer for your company’s logo, whom should you, choose? Need you look for more, here we are, Charlotte design, and here are some reasons why you should consider and choose to have our service: CD emphasizes/focuses on your company’s product or service, your company’s logo design must be evidence for the company’s mission. At CD, we have step by step procedure in providing solutions to your logo design needs.; CD provides custom made design, the design depends on the requirements of our clients, it does not depend on us, if needed, we can give advice, but still the top priority are our clients requirements; CD supplies unique designs, because every customer is unique; CD provides fixed fee for logo designs, you can save money, from logo design consultation, logo concepts up to the final delivery of the logo design.

To know more about our Web Design services and SEO services, visit us at Charlotte SEO, contact us at (704) 340-4256 or email us at contact@impact-webdesign.net

Designing Data Sheets

Data sheet is a very useful marketing tool especially when it is used properly, this will make your clients reliably informed about the developments in your company, and the design of the data sheet must be relevant and show the image of the corporation. Here are some key points in data sheet design: the content of the data sheet must be specific and related to the offered product or service(s); features and benefits must be summarized in a logical manner in building the trust in your product or service; product and service specifications must be summarized accurately; data sheet must be used as a marketing tool, it gives your company the opportunity to enhance and build your brand.

To know more about our Web Design services and SEO services, visit us at Charlotte SEO, contact us at (704) 340-4256 or email us at contact@impact-webdesign.net

Do you know the meaning of Corporate Identity?

In the enrichment and formation of relationship between the corporation and its consumers, there is a need for the establishment of a set of visual rules, this is the Corporate Identity. The essence of corporate identity is to continuously reinforce positive perception of customers towards the corporation, retention of brand awareness. Company logo gives the first impression and therefore one of the most visual statements; it identifies your company, what it is, why it exists. Other considerable elements are the following: designed business cards, compliment slips, letterheads, company envelopes, brochures, catalogues, signage and other exterior usage of the corporate identity shows the establishment of brand rules. Having s strong, competitive corporate identity depends on having a good PR and company morals and values, with these methods, the customers will be able to relate with you, it is very important that your customers will be able to know and appreciate the relationship that can be built through this.

Need the service of a Corporate Identity Designer in Charlotte? How about a Brand Identity Design? Here we are ready to serve you, contact Charlotte design, give us a call (704) 340-4256 or just e-mail us with your required specifications.

To know more about our Web Design services, visit us at Charlotte Web Design, contact us at (704) 340-4256 or email us at contact@impact-webdesign.net

Copywriting and editing services

We offer a one stop shop of complete marketing solutions. From initial conceptualization, brainstorming, structuring, lay outing, designing and now even copywriting and editing, need more? At Charlotte Design, we have an array of experienced copywriters, sub editors, commissioning editors, and working together to produce top quality, diversified solutions for marketing. With copywriting we can refine the style of words and descriptive languages in a more efficient manner. Having effective copy helps you to generate trust, thus developing a bond between the reader and the publisher, guiding the recipient to gain knowledge required from the collateral they are reading. Copywriting services are also provided by Charlotte Design. Here are some copywriting tips for you: Check, check, check you grammar, check you syntax and the flow of the content, be sure that they logical and correct, your aim here is to guide your reader so be careful! Enumerate and establish your product or service’s goals. Make sure that you reinforce you key messages, so that the message can be clearly understood, also make sure that you have included your contact information, and verify it is correct.

In the enhancement of the creation of products and services, quality copywriting is as essential to the company as it is.

To know more about our Web Design services, visit us at Charlotte Web Design, contact us at (704) 340-4256 or email us at contact@impact-webdesign.net

Wednesday, May 6, 2009

What is Content Management System?

Be the controller of your website! Web sites had long been used for e-business, thus making the producers and the clients meet. CMS or Content Management System, actually helps you manage your site, even if you are not knowledgeable of programming languages, such as HTML, JavaScript and the like. If you don’t have this knowledge, then it’s either your website remains static or as it is when it was built or you would have to hire for the services of a graphic design studio or agency for updating or enhancing your site. If your site needs to be updated regularly, this would cost much for your company and cost you a lot of money. There is already a solution to the said situation, now we have content management systems; this is an interface that allows web owners to update the content of their websites by themselves even without the background knowledge in programming languages or practices. At Charlotte design, we have built our own CMS or Content Management System, called the AFIS CMS, this is modular based, allowing the functionality required by the client at the time, at the same time allowing easy additions to the CMS at a later stage. The CMS is accessed through a secured username and password upon entry in the area. With the use of the said interface, our client can choose how they can control their websites and also choose what functionality they would like their users to access in editing the contents of the site. Many companies have already tried the CMS of Charlotte Design, and to tell you the truth it was a great success, making our clients satisfied with what we have offered them.

To know more about our Web Design services, visit us at Charlotte Web Design, contact us at (704) 340-4256 or email us at contact@impact-webdesign.net

Designing E-mail and Newsletter

Need to increase your reach? Stay in touch? Sell yourself to your clients all at once? Well how would you do that? Some consider newsletters and e-mails the bane of one’s life, filling up our mail’s inbox each and every day with different offers from credit cards and other special offers. New research has examined the relative affectivity of different advertising media for encouraging consumers to visit a company’s website and seriously consider making a purchase. This can more likely make potential clients to make a click through and be interested, but it is not about the number of people you’ve sent the mail but rather more about targeting the individuals and giving them rich information. At present, where conversion rates from user to consumer are all important, it would be wise not to just disregard this information, why not take a chance, use this for your company’s campaign and then reap the benefits you could earn. This is what we call E-mail marketing, our company can provide a fully designed and targeted e-mail for your company. You can control who will be receiving the e-mail, you can track click-through to optimize your service offering. You can STAY in TOUCH by GETTING in TOUCH with our company, Charlotte Design, right now! Give us a ring, 08000 58 24 50 and see what a targeted e-newsletter can do for you!

To know more about our Web Design services, visit us at Charlotte Web Design, contact us at (704) 340-4256 or email us at contact@impact-webdesign.net

Designing Business Cards

Business Card Design, is this important? When you attend a convention and you meet a lot of people who are possible clients, what do you have to do? First things first, you might not see each other again, so you better give them a way or a means of communication, you will need your own business card. Business cards are not just a contact form, it can help in reminding your prospective clients that your company does exist especially when you client is looking for a reputable partner. The design of the business card has gone to much iteration over the years, with different formats and different materials being used. A business card is the ambassador of a company; it is kept and reviewed often by potential clients, meaning the design of the card must be memorable and with pleasing aesthetics. It is an essential and necessary item in your corporate identity which contains important contact information. How the business card looks like and how it feels when touch speaks about you and your company, where your company is right now and where it is going. Will you be using thick board or a light silk stock, will it be recycled, laminated with a biodegradable finish, embossed or foil blocked? Every finish tells a distinct character to you identity. An ideal business card will resist fingerprints and be quite substantial in weight as many wallets take a battering. Sizes are pretty much established right now, in the NC 88 or 85mm x 55mm is the norm. Interesting effects can be created on the edge of the card; also shapes can be removed from the interior.

Some key points to remember in the design of your business card:
•Be sure that ALL contact information is supplied and naturally correct
•Be sure that your company logo has prominence, and that all information is clearly legible when printed
•Be sure to establish your required number of cards to be printed, if you’re in doubt, make a mistake on the side of more, you can have additional 100’s, these are much cheaper than purchasing per card..
•Don’t keep your business card in your card holder; give them away in any opportunity that comes to you, besides that’s the reason why you have them. Drop them in restaurant tip trays, leave them on bars, give them to friends, and simply give it out so that the information will spread.

In our company, Charlotte Design, we can be very innovative with your business card design, so that your card will stand out among the others. The card’s design will have a strong link with your company’s corporate logo, thus re-enforcing the overall brand. The text on the card will ideally be clear and simple, so that your clients can always read and understand your contact details. Each card design is custom made. So you can choose from the materials, the designs or you can even give the design of your own, choose how many colors you want to use, whether you would like an illustration or a striking image, double sided or single sided, pantone colored or black and white, the list is endless, now what would you like to do? If you need the service of a Business Card Designer in Charlotte or Business Card design in Charlotte NC, don’t think of anything else, just think about Charlotte Design. Please feel free to contact us at 416-239-2022 extension 1 or e-mail us your specific needs.

To know more about our Web Design services, visit us at Charlotte Web Design, contact us at (704) 340-4256 or email us at contact@impact-webdesign.net

Designing Brochures

How should your company brochure be designed? One of the important selling tool of a business company is its brochure for it speaks a lot about your company, it shows off your expertise, experiences and authority with a uniquely designed brochure, a piece of collateral that is truly memorable. One of the crucial aspects of direct selling is the design of the brochure. Its logical layout of texts, images, headlines and detailed information, working together harmoniously, delivering you required message to your clients. One must consider that the potential clients must not get bored, bogged down or distracted – a well balanced content must be considered. Just like designing page layouts, fonts and image styles, designing a brochure is much more challenging. It is for this reason that the design to be created must be produced uniquely in the clients’ industry while also keeping in mind to convey their information clearly and logically, it has to be relevant and attractive to the audience. With a vast of useful l information to get across to your potential clients, the key is putting a balance between innovation and clarity in the design.

A well crafted brochure design will get your message retained and referred to. One of the key is the logical hierarchy of information. Why would the recipient be interested? Charlotte design targets their needs, maximizing the use of impact of key pages, thus adding up to the value to be delivered. A well thought of brochure design does not end with the layout design process of the pages. At Charlotte Design, we will try to explore every possible method of printing your brochure including the consideration of book binding, weight of paper stocks, inclusion of a spot vanish, seal or coating, ethical printing and the like. The possibilities are endless, and offer suggestions that may further add up to the improvement of our clients’ brochure, that may include leaflet inserts, advertisements, business card holders and many more. One of the factors in the design often overlooked is the question “how will the recipient get their hands on it the very first place?” Will it be handed out in trade shows, delivered through direct or snail mail or will it be in tandem with other promotional materials? A successful brochure design covers all of these, and that gets the most from the client’s experience. While considering everything that has been mentioned above, Charlotte Design CAN and WILL make our clients STAND OUT from their COMPETITORS. Our clients’ brochure design will uniquely cater to their audience, their consumers, they’ll be longing to get a glimpse of it, touch it, and get the message which in return gets them to understand the message, remember it. If you are looking for a brochure designer in Charlotte or brochure designs in Charlotte, NC, keep in mind that Charlotte Design is here to serve you, pick up that phone and give us a call at 416-239-2022 extension 1 or e-mail us your needed specifications.

To know more about our Web Design services, visit us at Charlotte Web Design, contact us at (704) 340-4256 or email us at contact@impact-webdesign.net

Designing and Production of Catalogues

We have a complete service of design, photography, production and print. In designing catalogues, we don’t get solutions out of a collection from a shelve or something, we always keep in mind that every client, every product is unique in itself, we create designs which illustrates or best describe the qualities of the clients’ products to show its maximum potential. At Charlotte Design, our client’s product is the KING, the star of the show, and by treating them that way, they will always look great. If our clients have as few as four (4) pages of product or alternatively one hundred (100) pages to produce, our company will bring out the best, putting together the best in design, photography and print for a complete catalogue design service. An ideal catalogue design balances aesthetics with the practicality, thus creating pages that does not only look good but works hard. Catalogue design, not like the annual report designs or brochure designs, only rely heavily on the structure of the pages to be effective, we make sure that our clients’ catalogue portrays the right balance of image and product information, essential to keeping the interest with the reader and convincing them to buy more. We provide effective catalogues for businesses throughout Charlotte, NC Raleigh, North Carolina., that is, based on Lancashire.

To know more about our Web Design services, visit us at Charlotte Web Design, contact us at (704) 340-4256 or email us at contact@impact-webdesign.net

Designing Catalogue

The application of visual creativity is one of the aims of Charlotte Design to all their catalogue design, this is done so that our clients’ product will be clear and the information will be concise – with the use of a clear hierarchy of information to emphasize the features and benefit s of their products. Everything is uniquely presented to our client, giving them the edge over their competitors. At Charlotte design, we work closely with our client so that wing to can better understand the products we are going to promote, the message to be portrayed and the necessary facts to be absorbed. We can enhance our clients’ catalogue design with custom-made graphic design and imagery to create a genuine interest in the offering.

Some key catalogue design tips:

•Try to establish a hierarchy of information, what is vital to each product, the benefits to the customers/consumers, the features, specifications? Which among your products are you pushing? Best sellers or which have high profit margin? Try to think creatively…
•Try to establish rules on hero pages, in depth information as well as the product pages themselves, the readers or recipients are interested in your product, that’s the reason why they are reading your catalogue.
•Try to establish rules of navigation – let them quickly find the information, be sure that the index, contents and appendices are very accurate.
•Awards and testimonials are important, use them as your reference, they can generate trust in your consumers.

Catalogue design can be compared to a company brochure, thus, whatever the innovation used in the latter can also be used in designing the catalogue. It requires much consideration to the following: space, type and image and their relationship with each other, as these are all vying for the viewer’s attention as they read each and every page. One must also consider the required feel for the product, especially the finished product, keeping also into consideration how the viewers will feel once they touch the catalogue, will the paper or board to be used be as smooth as silk or as rough as a stone. The big difference between a catalogue and a brochure designs is the emphasis on systematic and logical organization and presentation of large quantities of information, examples of which are the description and image. In which case, the designer must not just focus on the aesthetic values but rather also focus on the clarity of information being presented. The more information you will be placing in your catalogue, the more clearly the information has to be, because readers get frustrated easily when they can’t get what they want right away. Your catalogue design must hit the attention of the reader right away. Keeping them focused will keep your viewers viewing your products and moreover to purchase it.

Why not give us a call on 0845 055 1683 or e-mail us to discuss your project and get a free estimate.

To know more about our Web Design services, visit us at Charlotte Web Design, contact us at (704) 340-4256 or email us at contact@impact-webdesign.net